Last updated November 5, 2026
How to Cite & Embed GSG Research
Bring trustworthy mountaineering research into your story. Get a ready-to-copy citation, link to the exact report, and credit GSG clearly when embedding a tool.
For journalists, researchers, editors and publishers. Our goal is accurate source credit—not forced SEO backlinks.
Ready-to-use research citations.
Choose a published GSG research page. The examples below include the article’s identified author or organizational author, date, title and direct URL. Confirm the article date when citing a newer revision.
Direct source: Open selected report · Examples use a published page rather than the Media Hub homepage.
APA-style
APA 7-style webpage reference. A site’s name is omitted when it matches a corporate author.
MLA-style
MLA 9-style format. Use the byline given on the selected article, when present.
Web credit
Simple editorial attribution for readers. Link the article title to the exact research page.
Research note: Death-to-summit percentages, participation-based rates and summit success figures use different denominators. Cite the exact dataset, measurement definition, and reporting period. GSG annual reports may use older snapshots than newer data pages. These examples are not substitutes for a journal’s in-house citation rules.
Credit GSG when you embed a widget.
We welcome standard GSG-provided embeds on external sites. Keep a visible source link near the tool, and preserve the widget’s data context. Use the exact code offered on each widget page.
Why we do not require dofollow backlinks: Google identifies keyword-rich, hidden or low-quality links distributed in widgets—and compulsory unqualified links—as examples of link spam. We require visible credit for reuse, not passage of ranking signals. Read Google Search Central’s policy.
Citation do’s & don’ts.
These practices help your readers reproduce claims and understand what mountain-risk figures actually mean.
Do
- Link to the exact dataset or report behind each quoted claim.
- Include a date and reporting cutoff for cumulative deaths, summit totals, prices and success rates.
- Name the denominator, especially for deaths-per-summit ratios.
- Distinguish compilation from primary data and cite upstream sources where relevant.
- Use neutral brand attribution in text and widget links.
- Request image reuse permission before republishing licensed photographs.
Don’t
- Call deaths per summit a climber’s probability of death or compare incompatible denominators as if equivalent.
- Use stale percentages from an annual report without checking recent updates.
- Require keyword-stuffed or hidden backlinks in third-party widgets.
- Imply endorsement by GSG just because you cite a report or embed a tool.
- Copy full datasets, charts or photography into a new product without applicable rights or permission.
- Remove safety or methodology notes when quoting numerical findings.
Research pages worth linking to.
Choose the primary article that supports your statement. These are existing published GSG research destinations, not proposed future URLs.
State of Mountaineering 2026
Expedition costs, climbing trends and long-form annual analysis. Dated source; check newer data for revisions.
Open annual report →Mountaineering Statistics 2026
Source-checked summary of fatality rates, climbing outcomes and historical trends with denominator notes.
Open statistics page →Everest Death Map
Fatality analysis by period and route. Note which historical series and cutoff the cited number comes from.
Open Everest map →Death Rates by Mountain
Individual mountain figures with supporting sources. Do not mix independently calculated historical ratios.
Open death-rate data →Summit Success Rates
Peak comparisons with source, time period and relevant denominators.
Open success-rate data →Data & Reports
Browse the latest datasets and investigations, including updated analyses that may supersede older findings.
Open data hub →Usage & permissions FAQ.
Short answers before you cite an article, embed a calculator or reuse a graphic.
Is GSG research free to cite?
Yes. Cite short excerpts and factual findings with accurate attribution and a direct link to the original resource. Significant republication of proprietary tables, full charts or reports may require permission. Credit primary upstream data providers where appropriate.
Do we have to make the GSG link dofollow?
No. Widget reuse calls for a visible source link, but we do not require publishers to pass SEO ranking credit. Use your editorial link policy, including rel="nofollow" or rel="sponsored" where appropriate.
Which URL should a journalist cite?
Link to the precise report or dataset supporting the finding, not just the homepage. For example, an Everest route-fatality figure belongs with the Everest Death Map, while a general historical fatality comparison may belong with Death Rates by Mountain.
Can I download and publish a GSG mountain photograph?
Not automatically. Some images on GSG are licensed from third parties and may not be sublicensed. Ask for press-cleared imagery and required attribution before publication. The GSG brand logo may be used for accurate editorial identification, subject to the press-kit guidance.
What if the numbers differ between two GSG studies?
Check each source’s publication date, update date, population, cutoff year and denominator. A later source may supersede an earlier snapshot. Contact the editorial team if the definitions still appear inconsistent rather than selecting a number without context.
Where can I get a working iframe snippet?
Open the relevant entry in the GSG Widgets Library. Only use a verified GSG-hosted embed URL. Do not turn a standard article page into a claimed embeddable app without first checking frame permissions and behavior.
The rest of the newsroom.
Flat WordPress page slugs throughout. Each section serves a different reporting need.
Studies & investigations
Read long-form research, dates and methodological notes.
Explore reports →Citable statistics
Browse mountain fatality, success and route datasets.
Explore data →Embeddable widgets
Find live tools and official, tested embed snippets.
Browse widgets →Press assets
Official logo, founder details, facts and photo requests.
Open press kit →Verified mentions
Published media mentions and editorials once verified.
View coverage →Ask the research team
Questions about dataset definitions, updates, quotations and permissions.
Contact newsroom →Was this helpful?
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